Our focus is on the lead quality, not lead quantity. We achieve this by intelligently marketing our sites, providing a secured setting for our users and conveying a user-friendly approach. In this highly competitive climate, our clients prefer to deal with a lower volume of quality leads, as opposed to a higher volume of mediocre leads. The old adage "more is better" does not necessarily hold true here. It makes more sense to focus on providing our client with more effective leads—not just more leads. Of course, if we can provide both high volume and high conversions, we certainly will! Our directories focus on providing up-to-date and relevant information for prospective students, to minimize inquiries that fail to translate into quality leads.  Zip code and information validations based on the schools’ lead criteria along with real time delivery further improve the potential of conversion.  Our network is always working to improve both our services to the student and the schools.

It is important to recognize and understand the sources of your school’s internet leads. It enables your marketing team to be proactive in identifying good sources from bad ones and it also helps to more effectively measure your ROI. Our leads are generated from within our own network of education portals specifically catering to regions, states, programs and degree types. We can help identify the best source of leads for all members by effectively tracking the performance of each one of our education portals. We can instantly increase or decrease your exposure on any given site based on results and feedback. Additionally, we can go live with a brand new campaign across our entire network in just one business day.

There should be a direct correlation between the quality of a student lead and how much a school should be invoiced for that lead. Unfortunately, in today’s market , this is the exception and not the rule. The MyCS Network is dedicated to helping you achieve your ROI goals. Our network was built with this goal in mind. We can make changes immediately to your campaign based on In-Network performance on our various education portals, as well as change your school’s exposure at any time. Our clients always have the choice of running their campaigns on only the sites that produce acceptable results. In addition to that, our member support team will always work with you maintain and improve the state of your campaigns. We will review invoices monthly for duplicates or bad leads that may have slipped through our system.

Our team at The MyCS Network is fully committed to not only helping prospective students to find the right school, but to also help them find a way to start. In the coming months, the MyCS Network will launch our first Scholarship Fund to help motivated students in need of financial assistance. The goal of our scholarship program is to help deserving students get on the fast track to a quality education and career.

The student, the schools and ultimately, our communities will benefit as we continue to help motivated students to enter the workforce, educated and willing.